Glenveagh

One of Ireland’s leading homebuilders, Glenveagh is dedicated to providing high-quality, energy-efficient homes in vibrant communities across the country. By continuously innovating in planning, design, and construction, Glenveagh’s forward-thinking approach ensures that each home is built to last, contributing to building lasting communities and enhancing the quality of life for residents throughout Ireland.

In preparation for the creation of an external customer portal and to build on the strength of their existing Microsoft business solutions, Glenveagh introduced Dynamics 365 Customer Insights, a module designed to elevate customer experiences through the creation of personalised and connected customer journeys across marketing, sales and customer service.  

Glenveagh worked with Storm to implement Dynamics 365 Customer Insights and deliver user-training to ensure effective onboarding. This solution helped Glenveagh consolidate and centralise all customer data to ensure they could deliver maximum benefit to the customer once the portal was introduced, helping boost productivity and efficiency across the board. Further, Glenveagh was able to eliminate the need for third-party marketing tools and agencies to connect with its customer base. The new system has also meant that it no longer has to share its client base with third parties elevating security and reducing any risks of GDPR breaches.

Strong functionality around email marketing, event management and customer segmentation allows Glenveagh to deliver more personalised and targeted campaigns for better results, with a recent campaign resulting in approximately 18 times more viewings booked than the previous average.

Glenveagh has along-term relationship with Storm and continues to work with Storm to harness the Microsoft technology to enhance internal processes and service delivery.