Established in 1964 Windsor Motor Group has grown from strength to strength, with the group's reach totalling 24 dealerships across Dublin, Galway, Wicklow, Louth and Meath. Recognised as a trusted motor distribution and servicing provider, Windsor’s success can be attributed to its ongoing commitment to the delivery of sales and service excellence combined with the strength of the customer relationships developed.
To further strengthen customer relationships, re-enforce processes and enhance reporting across the group, Windsor embarked on a digital transformation journey. One that would see them introduce a modern Customer Relationship Management (CRM) solution, one that could not only meet their existing requirements but future requirements in the years to come.
To address this challenge the business embarked on an evaluation process to identify the right fit solution for their current business needs. During the RFP process, the team met with Storm Technology, a Microsoft solutions partner who was able to demonstrate how cloud-based CRM solution, Dynamics 365 (D365) could deliver upon their existing requirements while offering the flexibility for future customisation and system integrations. Central to this suitability assessment was the ability to integrate with the existing Dealer Management System, a business-critical solution that manages the journey of the vehicle from purchase to after-care and parts
An agile cloud-based solution offering instant access from any browser, once the right credentials have been provided, D365 combined with the adoption of Microsoft 365, enabled the team at Windsor to transition with ease to remote working in the face of Covid-19.
Business Benefits
Windsor Group future-proofs Sales and Marketing with best-in-breed CRM solution Dynamics 365
A Flexible Solution
Designed to support growth, the D365 solution has been introduced in a phased manner and allows future customisations as the business evolves.
Enhanced Transparency
Delivering improved transparency across the entire sales process, from lead through to invoicing at both group and individual dealership levels.
Improved Customer Comms
Click Dimensions enables Windsor to personalise customer communications while ensuring compliance with data protection legislation.
Read The Windsor Case Study In Full
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