Elevating Customer Experiences with Dynamics 365 Customer Insights

Learn how Glenveagh partnered with Storm to harness the power of D365 Customer Insights to;

  • Centralise all customer data in a single system, eliminating the need for third-party tools.

  • Streamline event management, email marketing & customer segmentation for enhanced efficiency.

  • Drive stronger customer connections and better results with more personalised campaigns.


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Building Stronger Customer Connections with Dynamics 365 Customer Insights

One of Ireland’s leading homebuilders, Glenveagh is dedicated to providing high-quality, energy-efficient homes in vibrant communities across the country. In preparation for the creation of an external customer portal and to build on the strength of their existing Microsoft business solutions, Glenveagh introduced Dynamics 365 Customer Insights, a module designed to elevate customer experiences through the creation of personalised and connected customer journeys across marketing, sales and customer service.  

Glenveagh worked with Storm to implement D365 Customer Insights. This solution helped Glenveagh consolidate and centralise all customer data to ensure they could deliver maximum benefit to the customer once the portal was introduced. Further, Glenveagh was able to eliminate the need for third-party marketing tools and agencies to better connect with its customer base. Strong functionality around email marketing, event management and customer segmentation allows Glenveagh to deliver more personalised and targeted campaigns for better results, with a recent campaign resulting in approximately 18 times more viewings booked than the previous average.

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'Previously, we used solutions like Mail Chimp and Eventbrite to connect with our customers through emails and events. With Customer Insights, we can manage everything within the one system meaning the teams that use the system –marketing, digital and community engagement – no longer need to flick between systems saving them time and making things more efficient.'

Cameron McDonnell
Head of Marketing
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‘Dynamics 365 Customer Insights allows us to streamline a lot of processes. For example, event management is very seamless now. With the touch of a finger, we can personalise campaigns by price point and create forms in Dynamics to easily allow customers to book viewings or register interest. We can also follow up with customers for feedback using surveys.'

Cameron McDonnell
Head of Marketing
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'It is only early days with Dynamics 365 Customer Insights but we are already seeing the impact and we look forward to seeing more benefits as we continue to use it. Storm’s Dynamics 365 experts have been very helpful in helping us fully embrace the system and we look forward to working with them in the future as they play a key role in the development of our future customer portal and helping us take advantage of new Microsoft updates such as Copilot.'

Cameron McDonnell
Head of Marketing
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